You’ve heard it multiple times now—”The riches are in the niches.”

But are they REALLY?

While selecting your niche, you have to be extremely strategic and consider the future growth potential. At the same time, you need to make sure that you have some interest in the niche or prior knowledge to continue the work long-term. Imagine writing about something that bores the heck out of you for the rest of eternity 😭

To help you avoid the mistakes that freelance writers make early in their careers, I’ve put together a list of the most lucrative freelance writing niches.

You might be surprised to see some of them as well-paying freelance writing niches, but life is full of surprises!

17 Examples of Profitable Freelance Writing Niche (By Industry)

Here’s a list of all the lucrative niches that you can choose from based on your interests and passions. 

1. Tech

Writing for the tech industry will require specialized knowledge, but if you’ve always loved dissecting technology, this freelance writing niche could be the perfect fit for you. 

Technical writing covers a wide range of topics so you can sub-niche further to position yourself better. You might choose a topic that you’re already familiar with, for example, WordPress, mobiles, and computers (hardware), software, engineering, coding, and more.

You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blog posts to high-paying whitepapers.

The average salary of a tech writer is $70,000 per year, starting at $47,000 for beginners.

As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more.

Source

2. Cybersecurity

Cybersecurity is a subset of technical writing, but it deserves an individual mention because of the range and importance of this freelance writing niche. As a freelance writer, you’d have to write about server security, data security, malware analysis, application and network security, and surveillance.

If any of these topics interest you, you can make up to $96,000 per year. 

Source

You can also try looking for remote jobs that pay well such as:

Source

3. Metaverse and Web 3.0

Both Metaverse and Web 3.0 are new-age technologies, and for this reason, there’s an immense potential to grow in these two niches. As the fields develop further, the income in these niches will keep on increasing. 

For now, if you’re interested in this up-and-coming field, you can start to gain expertise and slowly build your authority. 

As there’s currently not much competition in this niche, you can apply to freelance jobs on job boards like Upwork (but I don’t recommend doing this in the long run).

Another place to look for projects on Web 3.0 and Metaverse is Crypto Recruit:

Source

4. Sports and eSports

This niche might come as a surprise to you… “Can I get paid well by selecting a freelance writing niche about entertainment?”

The answer is, yes, you definitely can! 

Sportswriting revolves around reporting news and updates. These are short pieces of content and publishers need lots of them on a regular basis. That is why you’ll probably never be out of work in this niche (but you might also get burnt out quickly).

If you’re interested in online gaming and like to stay up-to-date with new video games, you can also pitch eSports publications.

The average income of a freelance writer in the sports niche is $50,000 a year. 

Source

5. Medical

Medical writing is hands down a highly profitable freelance writing niche.

If you’re someone with a medical background, you can’t go wrong with this. But even if you don’t, you can write for companies and publications that don’t require you to have certification, for example:

source 

And you’ll also come across job posts that make it extremely clear that they need a writer with certification:

Source

Freelance medical writers make $80,000 per year on average. 

6. Finance

Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. 

Fortunately, you don’t have to be a finance guru to be a finance writer. You can write in sub-niches like personal finance, investment, mortgage, credit cards, debt, insurance, and the most lucrative of all: Fintech.

As this niche requires specialized knowledge and hours of research for companies that have big bucks to spend, you can expect to get paid up to $71,000 per year on average. New finance writers make up to $44,000 per year.

Source

7. HR

There are many professional employer organizations (PEOs) that need writers to market their services like hiring, payroll management, and international recruitment.

Then you have many HR tech solutions software like Gusto that target HR professionals. 

The catch is, you might have to cold pitch these companies to get your foot in the door. 

8. Productivity

Productivity, self-help, and personal development are evergreen industries. You can write for coaches and YouTubers or productivity apps.

You’ll find easier success (and pay) working for personal brands in this niche.

9. Work Management

If you have experience being a project manager, you can leverage your past experience and specialize in writing for work and project management. You might need to pitch to leads directly here as this is a specialized field and you might not find many job postings.

You can get started with my FREE training here.

10. Digital Marketing

Since 2018, digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. 

If marketing is your thing, this might be the niche for you as it pays well (and there’s plenty of work). 

What’s more, there are many marketing automation platforms (think Hubspot) to assist with this increased need for marketing. This gives you the opportunity to write for platforms offering services like email automation and more. Or, you can write for agencies or blogs that provide tips on marketing. 

The average yearly income of digital marketing writers is $65,000, with beginners making $48,000 yearly.

11. Cryptocurrency and Blockchain

Cryptocurrency is still in its early stages so there’s a lot of potential for new writers to position themselves as an expert as the market isn’t overcrowded.

Crypto writers are never short of work because most of the work is covering the latest news and staying on top of the latest trends. 

But keep in mind that cryptocurrency, similar to tech and finance, requires specialized knowledge. The good news is, if this is a topic that interests you, you can earn quite a lot. 

Source

12. Education and E-Learning

The e-learning industry is expected to grow by 20% from 2022 to 2028, having already surpassed $315 billion in 2021. 

This creates a lot of opportunities for you if you’re interested in writing about education or if you want to write about a specific niche academically. For example, suppose you’ve studied psychology at higher education level and want to write about it. In that case, you have the opportunity to write for coaches who offer coaching to entrepreneurs or who are in the psychology niche. 

And if you’re a teacher, the opportunities are truly endless for you. The best avenue for you is to tap into the growing ed-tech industry. With online education platforms coming up, you can write for education startups that will pay really well. 

An education writer makes $58,000 per year on average.

13. Wellness

Wellness is another well-paying niche because the companies in the niche mostly have high-profit margin products, freeing capital to spend on marketing. The wellness industry is also a cut-throat one with a lot of competition, this makes it almost necessary for companies to create content to stand out from the market.

You can also carve a sub-niche for yourself in this niche. For example, you can write about mental health wellness, mindfulness, healthy weight management, nutrition, supplements, CBD oil, specialty diets like gluten-free keto, and organic living.

Source

Source

14. Real estate

Real estate isn’t only lucrative but also an extremely stable industry. Whether it be a recession or any other economic downturn, the real estate market has always stood the test of time. 

You can select your sub-niche by choosing to write for home buyers or realtors, either way, you’ll have plenty of options. You can also write for mortgage lenders targeting home buyers. Home renovation and home decor are other areas that you can specialize in.

The average income in this niche is $63,000 per year. The best way to land clients in this niche cold pitching real estate agents and companies. You can simultaneously keep an eye on job boards:

Source

15. Fitness

The fitness niche is different from the wellness one as this goes into the nitty-gritty of exercising and body fitness. Once again, the fitness industry is huge and you have a lot of options to write for. For example, you can write for fitness coaches to help grow their website and social media. 

If you have any personal experience with fitness or if you’re passionate about it, this can be a great avenue to channel your existing knowledge into a high-paying job.

16. Beauty and Fashion

You might’ve discarded beauty and fashion as a low-paying niche, but think again. The ecommerce industry is at an all-time high, surpassing 5.2 trillion USD in sales in 2021. 

Approaching this industry from a technical and scientific perspective will make your writing unique and help you land those high-paying gigs. For example, instead of giving generic “10 tips to style your hair” advice, you can talk about what type of hair products a person should use based on ingredients and science.

Source

17. Software as a Service (SaaS)

SaaS or software-as-a-service is a part of technical writing but is more specific. SaaS writing is writing for companies that provide subscription-based services, for example, Google, Slack, Microsoft, and Hubspot. 

These companies have money to spend on marketing due to large funding from investors. The only catch is, you have to understand the products and the target audience of these companies to create product-led content.

Source

6 Examples of Freelance Writing Niches (By Type of Content)

As I discussed in my earlier guide on choosing a niche, you can either niche down by industry, or niche down by the type of service you provide.  Or you can niche down by both industry and service to gain more authority over a specific area. 

Here are some writing services that you can offer and get paid well:

1. Whitepapers

Whitepapers are mostly written in the B2B industry with the goal of diving deep into a particular problem to position the service or product as the solution. You’ll need to interview subject matter experts and research industry data to write a compelling whitepaper.

Whitepapers have a high conversion rate and are fab assets for any company. This is why companies pay really well to whitepaper writers.

The average rate of writing a whitepaper is $5000 per project. For example, Wilton Blake, a freelance writer, charges a minimum of $4000 for a whitepaper.

2. Long-form blogs

You can specialize in writing SEO long-form blogs. These articles help companies get a ranking on SERPs, and as a result, more visibility. If you can master the craft of writing engaging long-form pieces, you can charge up to $500-$800 per article.

3. Ebooks

Ebooks are guides sold individually or used as a lead magnet depending on the industry you write for. Because they bring qualified leads that result in direct sales, they are high revenue-generating assets for a company.

You can charge a minimum of $15 per page when writing an ebook.

4. Case Studies

Case studies are one of the most lucrative freelance writing niches. The is because a case study convinces prospective clients of the value that a company will bring to them.

While these are short pieces of content, you’ll have to conduct client interviews to write engaging and high-converting pieces. 

The rates can start anywhere from $1000. For example, Ashley Cummings charges a flat fee of $2000 for case studies. 

5. Sales and Landing Pages

You might’ve noticed a pattern by now—the content types that bring in direct revenue are the most profitable freelance writing niches.

Sales pages and landing pages are the content pieces that drive conversions—the pages that a lead sees before making a purchase. Because of this nature, business owners will pay a lot to a writer who can bring in customers with their words. 

My rates for landing pages start at $1,000. 

6. Research Reports

A research report is similar to a whitepaper, but it deals with original data analysis and drives conclusions from the data. This requires higher-level thinking and a technical approach. 

As the name suggests, you’ll have to do a lot of research, but if that’s one of your skills, a research report can be a good niche for you.

Honorable Mentions

If you still haven’t found a niche that speaks to you, here are some more service options:

• Ads
• Annual reports
• Email writing
• Video script writing
• Grant writing

Boost Your Freelance Income with a High-Paying Niche

There you have it—an exhaustive list of freelance niches. But here’s the thing: Most niches listed above have the potential to make you a lot of money, but you need to choose one that interests you. Only then will you be able to do this long-term.

Next steps: Choosing a niche is the first step, but it isn’t the only step in your journey to create a profitable freelance business. You need to price your services, market yourself, create a consistent pipeline, and much more.

I take you through the real and actionable tactics to grow your freelance business in my guide on how to get your first freelance client. Download it here now and unlock your new and profitable stream of income.