7 Qualities of a Successful Freelance Writer

Written by Lizzie

Lizzie is a professional business and marketing writer who quit her job back in 2014 to move to Spain and become a freelancer. She's now back in the UK and writing for a roster of clients she absolutely loves as well as running Wanderful World, a site that helps new freelancers set the foundations for a lucrative and long-term career.

June 30, 2015

Being a freelance writer is the dream for a lot of people. Waking up at noon, whacking out a sentence or two and getting paid for it doesn’t seem like such a shoddy lifestyle, does it? But whilst there are many good points about being a freelance writer, it’s definitely not all sunshine, rainbows and unicorns.

In fact, I’m starting to think that you have to be a certain kind of person to be a freelancer. Working for yourself can often feel like a structure-less limbo with no one to tell you what slack needs to be picked up next. This might be a dream for some, but others relish a routine, a schedule, and someone else making the decisions.

And there is absolutely nothing wrong with that.

I’m notoriously terrible at making decisions and would love nothing better than to hire someone to be my personal decision-maker (that’s a thing, right?!). That being said, I’m definitely not a fan of being given orders by others, and I really enjoy spending time on my own (does that sound weird?).

I’ve learnt a lot about myself over the past nine months of freelancing, and I’ve come up with some key characteristics that, if you have them or hone them, will help you to become a successful freelance writer.

Successful Freelance Writer

1. Great Communication Skills

It’s really important that you can communicate well with clients and editors. As a successful freelance writer, you’ll be in contact with a diverse range of people every single day, so it’s vital that you have the skills to efficiently explain yourself in a concise and easy-to-understand way.

Your clients and editors will be busy people, no doubt, so try and make their job as easy as possible (and yours) by honing your communication skills. It helps if you’re personable, too, even in short emails. A lot of clients have come back to me saying they love working with me because I’m not only professional and good at what I do, but also because I’m human and friendly.

Be professional, sure, but let some of your personality shine through when you’re communicating with clients. You’ll be amazed at the results!

2. Oodles of Self-Motivation

When there’s no fear of getting fired or being “invited into the boss’ office for a chat”, it can be easy to keep putting things off until tomorrow (or next week, or next year). As a freelancer, though, you’ll be solely in charge of making sure you have enough money to cover the bills each month.

That means you have to motivate yourself every hour of the day otherwise you’ll end up sitting on the couch watching Netflix (trust me on this one).

It takes time learning how best to motivate yourself, but it’s one of the best ways you can spend your time. Remember to also cut yourself some slack. Don’t work fourteen hour days because you feel like you should – give yourself some time off (and sit on the couch and watch Netflix).

Successful Freelance Writer

3. A Thirst for Knowledge

The world of writing, copywriting, and freelancing in general is incredibly fast-moving, and things can change on a day-to-day basis. That means you need to be ahead of the game if you want to be a successful freelance writer.

You need to be the person with their finger constantly on the pulse.

How do you do that? Keep on learning. You should be striving to hone your craft and improve your skills every single day, whether that’s reading an article on the latest trends in copywriting, or investing in a course that teaches you how to pitch.

Whatever you choose to do, just make sure you become a freelancing sponge as well as a writer. Literally soak up all the information you can get your hands on, otherwise you’ll stagnate and fall behind all those other successful freelance writers out there who are willing to put in some hard graft.

4. Can Take Rejection

If you can’t handle rejection then freelance writing definitely isn’t for you. I receive rejections on a daily basis, whether it’s an article that wasn’t a good fit, or whether it was a job that someone else offered to do for cheaper.

Learning to handle rejection well is incredibly important if you want to last as a freelancer. Fight the urge to swipe out a snide email to an editor who rejected your piece in just two sentences. Fight the urge to beat yourself up because you haven’t had a single client bite all week.

Instead, take a deep breath in and carry on. It’s the nature of the industry and it happens every single day.

Successful Freelance Writer

5. Well-Disciplined

If there’s one thing I’ve learnt this year it’s that discipline is one of the most valuable characteristics you can have if you want to be a successful freelance writer. You need to step into your role as boss and act like one – be strict with your schedule and make sure you get everything done on time.

It’s not easy working out a schedule that’s right for you, so take some time to experiment with timings, a routine, and how you organise your days.

As a successful freelancer writer you’re a business, so you need to treat your work like one.

Successful Freelance Writer

6. An Extra Helping of Creativity

Unless you already have a little black book filled with valuable contacts when you start freelancing, it’s unlikely you’ll have a full work schedule right off the bat. This means you’ll have to put yourself out there and shop your name around.

The thing is, countless other successful freelance writers are doing this, too, so to stand out from the ever-increasing crowd you need to sparkle.

Like, really, really sparkle.

Cue creativity. If there’s one thing you need by the bucketload as a freelancer, it is creativity. Creativity to market yourself and your business. Creativity to come up with fresh ideas every single day. Creativity to keep your clients coming back for more.

7. Introspection and Independence

If you’re the kind of person who thrives when you’re around others and enjoys the banter of a workplace environment, then becoming a freelance writer might take some adjusting.

Sure, it’s possible to share workspaces with people and build up a network of other freelancers you can work alongside, but there will be large chunks of your schedule where you need to be alone to put your head down and… write.

The most successful freelance writers are the ones who enjoy spending time alone with themselves, but can also determine when they need to get out of the house and interact with real life humans (I’m still working on the last one).


Obviously being a successful freelance writer means different things for different people, and there are many more skills you should hone on the journey, but these are the main characteristics you’ll need to start freelancing.

Yes, almost anyone can write, but it takes a special kind of person to become a successful freelance writer.

Your turn! What characteristics or skills do you think are most important for becoming a successful freelance writer?

[disclaim]For more tips, tricks and advice on freelancing, subscribe to my YouTube channel, where I release a new video each week about freelancing, travel, and writing. [/disclaim]

7 Comments

  1. Adri T

    Lovely post Lizzie, as always!
    You’ve truly captured everything a freelancer needs to be! Discipline is what I find sometimes difficult to achieve, but after a couple of times when I rather read a book than write and article and ended up checking my balance only to see I had nothing on my card, I think I’ve learned my lesson 🙂
    Adri T recently posted…Islands of PerastMy Profile

    • Lizzie

      Thanks Adri!

      Discipline is definitely the hardest quality I’ve had to grapple with… There’s so much temptation to procrastinate but, you’re right, as soon as I see my bank balance floundering I can focus myself again! Lesson well and truly learnt 🙂

  2. Robyn

    Really love how thoroughly you’ve covered each quality. I’ve some work to do when it comes to rejection; it causes serious self doubt, but I’m definitely getting better
    Robyn recently posted…☼Summer of Fun☼ Activity 20My Profile

    • Lizzie

      Thanks Robyn! You’re right, rejection is really hard and it’s taking me longer than I thought to build up a thick skin.

  3. Kimsea

    Lizzie, the above was an awesome tips as you usually you did…

    I love your 7 seven qualities of successful. Yeah, of course…! To be a successful of freelancing, you’ll need to do many thing of the list above…

    I love what you wrote about communication skill. It’s significant important for every business, and just for freelance writing job.

    Spending your time for communicate with your clients and other people, and give those people your advice will help of improve your performance.

    As I remembers, I got a client from Facebook and I him why he decided to choose my service.

    He said that I’m a good supporter…

    Thanks, have nice day..
    Kimsea recently posted…6 Brilliant Advice On Starting A Blog Help To Solve Biggest Problems (Revised 06-08-15)My Profile

    • Lizzie

      Thanks Kimsea! So glad you liked the piece 🙂

  4. Iva Ursano

    Hey Lizzie great piece! I’m there! I finally packed in my day j.o.b. and am living the life of a freelance writer, so this article is perfect timing for me. Thank you!

You May Also Like…